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Want Gen Z on the COVID-19 vaccine train? Fresh online push is key, experts say

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globalnews.ca

COVID-19 last year.“I did it because I wanted to be with my loved ones. As cheesy as that sounds, I want to be with my family and my close friends at a time like this,” said the 21-year-old Luminosity Gaming streamer and content creator, who lives in Houston, Texas.Luminosity Gaming is owned by Toronto-based company Enthusiast Gaming, and were recruited by the United States Ad Council last year to help encourage millennials and Gen Zers to get the jab.

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