SHANGHAI – Volkswagen unveiled an electric SUV made for China ahead of the opening Monday of the Shanghai auto show, the industry’s biggest marketing event in a year overshadowed by the coronavirus pandemic.
Automakers are looking to China, their biggest market by sales volume and the first major economy to rebound from the pandemic, to revive sales and reverse multibillion-dollar losses.
Ford, Nissan and other brands planned to debut new models for China at the show, which opened under anti-virus controls. Few auto executives from abroad attended.
Reporters were required to undergo virus tests. VW’s ID.6 SUV reflects growing industry momentum toward electrification and designing models for Chinese tastes.