PETERBOROUGH, CAMBRIDGESHIRE, UNITED KINGDOM - 2022/03/12: A father holding a Lithuanian flag arrives at the prayer ceremony with his children with Lithuanian flags painted on their cheeks.
At a time when Ukraine is under attack from Vladimir Putin's VILNIUS, Lithuania - Vilnius, the capital of the eastern European nation of Lithuania, is celebrating its 700th birthday this January by doing what Lithuanians do best — being cheeky.
It may sound extremely meta, but the nation’s tourism department knows many people around the world don’t think much about its capital, let alone be able to find it on a map.
That’s why it’s pulling off a cheeky advertisement campaign to bring awareness to the most unremarkable birthdays in the Earth’s history.