There will be no big-bang reopening for businesses. That was the clear message from the Taoiseach's address to the nation this evening.
With Covid-19 daily case numbers stuck stubbornly around the 600 mark, the options for the Government narrowed in recent days, underscored by warnings from NPHET.
The consequences for firms large and small, who are chomping at the bit to get reopened, are that they will have to wait weeks more, possibly months in some cases, before they can once again pull up the shutters.
Slow, gradual and cautious will be the approach governing the resumption of normal business, as it will be for activity across the rest of society.