NEW DELHI : Affluent urban consumers, who were overwhelmed by the severe second covid-19 wave in India earlier this year, are living “in the moment" leading to spends on discretionary categories such as jewellery, alcoholic beverages, and domestic holidays.
Consumers are now celebrating small milestones and are opting for more wearable, lighter jewellery, jewellery retailer Tanishq said.
The mood has turned from being nostalgic a year ago to consumers wanting to live for the moment, Ajoy Chawla, chief executive officer, Titan jewellery division, had told reporters at the launch of the company’s festive campaign last month. “When we did our consumer sentiment and our cultural intelligence study, we were very surprised to see the mood swing