Mint. TCPL, which sells packaged beverages under brands such as Tata Tea Premium, Tata Tea Chakra, Tata Grand coffee and bottled water under Himalayan, reported a 5% dip in volume growth in the December quarter in its India beverage business on account of price corrections as well as demand slowdown in key markets.
Das said while demand had softened in the December quarter, the trends in the months of December and January were relatively better.
Edited excerpts from an interview: Overall, is premiumization a key theme for your growth trajectory? From a packaged beverage point of view, premiumization, convenience, and health and wellness are the three vectors we have been working on.
In the tea portfolio, we launched Gold Care, which is an everyday tea with natural ingredients and fits in the health and wellness portfolio.