Mint spoke to understand the investing trends among ultra-high net worth individuals and families. The money of the super rich is managed by specialized wealth management firms called ‘family offices’.
These entities usually manage ₹100 crore and above per family and have business families or entrepreneurs as clients.Amit Patni, director, Campden Family Connect, a network of family offices said that the portfolio of the average client of a family office hasn’t changed much in the past few months. “It was roughly 40% equity, 50% debt and liquid and 10% alternatives, including gold.