Alison Moore New York Usa covid-19 2020 pandemic Alison Moore New York Usa

Red Nose Day shifts to year-round fundraising amid pandemic

NEW YORK – What happened to Comic Relief’s Red Nose Day 2020, like so many philanthropic campaigns during the pandemic, was no laughing matter.

Back in February of last year, Alison Moore, the CEO of Comic Relief U.S., had said the charity was ready to do “amazing things” around its annual day of wearing bright red fake noses to raise money and awareness for needy American children.

It had raised $240 million since 2015 and helped 25 million children. Yet within weeks, COVID-19 had forced the charity into a diminished, mostly virtual event.

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