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AMC Theatres in US change policy on mask wearing following backlash from cinema-goers
coronavirus. However, mask wearing was not a mandatory requirement for cinema-goers, only cinema workers.Speaking to Variety about the re-opening, AMC CEO Adam Aron said: “It might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary.”Adding that he thought “the vast majority” of cinema-goers would wear masks, he said he didn’t want to make it obligatory because they didn’t want “to be drawn into a political controversy.”However, following an extensive backlash from customers, the cinema chain reversed its decision yesterday (June 20) and in a new statement, clarified that masks would be a requirement when their cinemas eventually reopen.AMC’s statement, via The Hollywood Reporter,