₹2,500 crore entity by FY21-22 and maintain strong growth in the market, a company release said Friday. The rebranding will not impact customers and its partners.
Krishnan Ramachandran, MD and CEO, Niva Bupa said, “Following the shareholder transition of Max Bupa from Max India to True North in 2019, we are now ready with our new brand identity as Niva Bupa.
The new brand will firmly stand at the intersection of financial services and healthcare to fulfil the needs and aspirations of millions of people in India." Backed by True North and Bupa, the rechristened brand Niva Bupa Health Insurance will aim to provide financial assurance and healthcare access to its customers by taking forward its legacy of product innovation, customer