With cream cheese shortages and supply chain disruptions at an all-time high, The Kraft Heinz Company has come up with a campaign that encourages shoppers to ditch cheesecake and its Philadelphia Cream Cheese brand in favor of another holiday dessert With cream cheese shortages and supply chain disruptions at an all-time high, The Kraft Heinz Company has come up with a campaign that encourages shoppers to ditch cheesecake and its Philadelphia Cream Cheese brand in favor of another holiday dessert.The cream cheese giant revealed its new campaign in a 46-second video ad shared to YouTube on Monday."This is not an empty shelf," Philadelphia said as it zooms in on an out-of-stock sign. "It's a holiday tradition waiting another year.