gold ornaments for marriage celebrations, while sales of coins and bars for investment surge during a series of celebrations that culminates with Diwali, or the Festival of Lights that this year is being held in November.
But during the pandemic, they’ve mainly held back their spending on the precious metal as prices surged and restrictions of movement crippled the economy, delayed weddings and muted festivals.
Now, daily-infection tallies around seven-month lows and climbing vaccination rates are boosting optimism of a better peak sales season.
Jewelers are being further encouraged that sales volumes will rise due to a 17% decline in gold prices in the local markets since their record high last August, as the precious metal’s safe-haven