Top Gun: Maverick, released last week, crosses ₹16 in box-office collections in India, theatre owners said Hollywood is bringing good returns, including from its non-superhero films, in the country.
While the trend was spotted before covid, it is emerging stronger after the pandemic as audiences have discovered newer content from across the globe on streaming platforms, said film trade analysts.
Additionally, revenue share contracts with Hollywood studios are also more favourable towards theatres, resulting in better income.
Appealing primarily to adult audiences and those in urban areas and bigger cities, there is a growing market for American cinema that should benefit upcoming smaller or niche films like Elvis and DC League of Super-Pets.