Google runs the world’s largest search engine, U.S. consumers are more likely to look for things to buy on Amazon. Facebook’s Instagram has focused heavily on online shopping, and Facebook itself recent unveiled a big e-commerce initiative.
Meanwhile, Google’s ad business has been hurt by exposure to the travel industry and brick and mortar retailers, which have been devastated by the pandemic.Google was asked about this disparity during a conference call late Thursday. “We’ve gone through this pandemic where there is a real inflection point.
We see it in Amazon’s results," Mark Mahaney, an analyst at RBC Capital Markets, said. “I’m not sure I see it in Google’s results."The internet giant is aware of the problem.