NEW DELHI : Consumer habits are changing with people learning to live with the pandemic, both within and outside the country.
For some, it means more online search and research, for others it is finding direct selling shops to buy products online. Authenticity, too, is becoming a big factor while searching online, finds a new report.
The exponential growth of the internet user base has over the past two years led to millions of new and unique searches per day and businesses will need to adapt in how they respond to this customer transition, said Google’s Year in Search Report 2021.
Consequently, online first shopping experiences and direct selling brands have been gaining momentum since the coronavirus outbreak, said the American multinational technology firm’s India arm.