₹1 lakh to their families as well. The insurance cover seeks to provide barbers and their families the assurance to return to business during these tough times.
The company has also launched a brand campaign reminiscing about the quintessential experience of visiting a barber shop in India.
The one-minute and thirty-second-long film is a black-and-white montage of customers getting their haircuts, shaves, and massages.
The spot also highlights that often the local barber shop becomes a common joint for people to have socio-political discussions and share small moment of joy. “Many of us, have been deeply affected by the pandemic.