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Gender, Personality and Public Health Compliance

Editor's Note: The research below was conducted in partnership between Franklin Templeton and Gallup.As new COVID-19 infections persist at high levels throughout much of the United States and worldwide, new research from the Franklin Templeton-Gallup Economics of Recovery Study shows the role of personality traits in affecting adherence to public health guidelines, acceptance of vaccination and confidence in going out in public.People who take pride in protecting others from harm or feel a sense of duty to help vulnerable community members are much more likely to agree to be vaccinated, wear masks and engage in social distancing than those who say those traits are untrue for them.

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