Los Angeles - During this year’s Super Bowl, Expedia announced it will be giving away 20 trips valued at $120,000.
According to the company, the prizes will all be inspired by commercials airing during the game at Los Angeles's SoFi Stadium between the L.A.
Rams and Cincinnati Bengals. The travel shopping company said the prizes will be in the form of Expedia Rewards points, with 19 of the prizes valued at $5,000 and a grand prize valued at $25,000.
Expedia said it chose to give away points instead of trips, so winners can take the trips to where they desire. During the big game, Expedia will encourage viewers to watch and "travel the ads," and while you technically don’t need to watch the game, you’ll need to be on Twitter and reacting to the company’s tweets about the in-game spots.In this photo illustration, the Expedia logo seen displayed on a smartphone and a pc screen. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images) "We do hope winners use the ads as their travel inspiration though," a brand’s spokesperson told FOX Television Stations Group. "We know how each person views ads is different so that is why we are giving away points instead of just trips, because we want our members to take the trips they want based on what the ads said to them and how they interpret the ads."The exact details of which advertisements to watch out for haven't been announced, but the company hinted at an "ad trying to sell you the latest athleisure" or being inspired by a "car commercial cruising through Norway."While the company isn’t revealing its own advertisement yet, the commercial will feature actor Ewan McGregor.Actor Ewan McGregor in Expedia's Super Bowl 2022 ad.