₹500 crore brand.ITC acquired Savlon from Johnson & Johnson in 2015, marking its foray in the disinfectant and antiseptic liquids market dominated by Reckitt Benckiser’s Dettol that was introduced in India in 1933.Savlon was subsequently extended to the hand wash segment in 2016; it entered the hand sanitizer market in 2018.
It currently has a portfolio comprising—soaps, hand wash, disinfectant liquid, and sanitizers.ITC has launched over four to five products under Savlon since cases of covid-19 started to surge in India, taking the lead along with other companies such as HUL, CavinKare, Reckitt Benckiser, Marico that have struck the market with products such as laundry sanitisers, germ protection wipes, surface disinfectants and vegetable.