BALTIMORE (MARYLAND) : Among most things that took the downfall for the Covid-19 pandemic which includes human life, economy, music streaming services also seemed to have suffered, a recent study published in the INFORMS journal, 'Marketing Science' suggests.
The research has revealed that during the Covid-19 pandemic people resorted to video platforms instead of music owing to loss of travel or mobility.
The researchers also found that music consumption through video platforms was positively associated with the severity of Covid-19, lockdown policies and time spent at home.
Usually people take to music, preferably the digital streaming sites on their way to and back from work, while going anywhere, at gyms et al.