Shopify platform set a collective sales record over the 2020 Black Friday–Cyber Monday weekend, illustrating what the Ottawa-based tech company’s executives have dubbed a shift in retail’s “centre of gravity” amid the novel coronavirus pandemic.Shopify’s merchants collectively made $5.1 billion in sales from Nov.
27 to Nov. 30, up 76 per cent from last year’s totals for the Black Friday-Cyber Monday (BFCM) stretch. Shopify recorded more than $2.9 billion in total sales on its platform during the 2019 BFCM, a figure its merchants reached this year by 5 p.m.
EST on Saturday. (All figures in USD.)The four-day period following American Thanksgiving has become something of a holiday for Shopify and its one-million-plus users, which it mainly.