Insurer Vs web aggregator: All buyers should necessarily compare the discounts offered by insurers on their respective websites and that provided by a web aggregator.
In some cases, the aggregator offers a lower premium for the same policy and coverage. Yet, an aggregator may not necessarily give discounts on every policy.
Govila says, “The discounts offered on websites of standalone insurers are meant for individual retail clients. Aggregators have a larger customer base and so enjoy huge pricing power.
That is why aggregators offer better rates than insurers." However, Goel said, “In some cases, the insurers have a tie-up for a specific policies with web aggregators and offer additional discounted rates." So, some of the discounts that reflect on an aggregator website is because the insurer wants to promote and sell that particular policy.