In the wake of making some controversial statements to Variety yesterday about AMC not mandating face masks in those parts of the country that aren’t requiring them during the COVID-19 pandemic, CEO Adam Aron has changed the chain’s policy after hearing the social media backlash and is now requiring patrons to wear masks whether local ordinances enforce it or not.When it came to patrons wearing face masks, AMC had a policy that was similar to Cinemark and Regal’s: Moviegoers would be required to wear them in those areas that mandated it, and in those areas that did not, they’d be “encouraged” to wear them.
Aron went two steps off the cliff yesterday when he told Variety, “We did not want to be drawn into a political controversy.”When it.