In this photo illustration an Amazon Prime day logo seen displayed on a smartphone. (Photo Illustration by Omar Marques/SOPA Images/LightRocket via Getty Images) Amazon's highly-anticipated two-day shopping bonanza for Prime members will kick off on July 12.
The eCommerce behemoth announced its Prime Day dates Thursday, well after telling investors in April that the event, a key driver of sales for the company, would kick off in July.This year, the company is touting there will be more sellers and some of its lowest prices for certain products in an effort to incentive consumers to sign up.
However, this is the first Prime Day event since the company increased its Prime fees for the first time since 2018. AMAZON PRIME DAY 2022 IS COMING THIS SUMMER.
WHAT WE KNOWThe 48-hour event will start at 3 a.m. EST on July 12 and will run through July 13 in 20 countries. This will be the first time Prime Day will kick off in Poland and Sweden as well.