‘Woke-Free Beer’: Conservative dad cashes in on Bud Light controversy

Bud Light’s pro-LGBTQ marketing campaign have been taking their frustrations out on cans of beer, filming videos destroying cans and pulling stunts in liquor stores.But one U.S.

conservative has taken it a step further by launching a “100 per cent woke-free” beer brand, presumably meant to send a message to Bud Light and dip into their market.Seth Weathers, known on social media as “Conservative Dad,” is attempting to cash in on anti-transgender sentiment, releasing a highly-produced video this week to advertise his new beer, named “Conservative Dad’s Ultra Right 100% Woke-Free American Beer.” Read more: Bud Light partnership with trans influencer Dylan Mulvaney prompts backlash “America’s been buying beer from a company that doesn’t even know which restroom to use,” Weathers says in the ad.America's been buying beer from a company that doesn't even know which restroom to use.There's a new beer in town!

pic.twitter.com/JHm4BspZwB— SETH WEATHERS (@sethweathers) April 12, 2023“As Conservatives we’re constantly getting hit in the face, left and right, by the woke mind virus, but the last place we want it is in our beer.”Bud Light finds itself at the centre of a cultural firestorm after it partnered with trans activist Dylan Mulvaney last week for a March Madness campaign.

The beer brand offered Mulvaney a sponsorship deal, part of which saw her face printed on a single signature Blue can.Mulvaney, a social media heavyweight with 10.8 million followers on TikTok and close to two million on Instagram, shared a post to her channels earlier this month.