rethink how we survey the world. Since 2005, we have conducted the majority of our World Poll surveys through face-to-face interviews -- which certainly wasn't safe or even possible to do in most places in 2020, and still isn't today.After concluding that we could safely switch from face-to-face interviews to computer-assisted telephone interviews (CATI) and still maintain the data quality that meets our standards, that's what we did.
And, in 2020, in close partnership with our regional teams around the world, we carried out surveys in 116 countries and areas.We encountered a fair number of challenges along the way -- some expected and some not.