Millions of over-50s shielding. Travel beyond the M25 curtailed. Bans on indoor meetings. And the threat of pubs closing once more.
A flurry of wild - unconfirmed - ideas to save people's health have flown about in recent days after England recorded the first sustained rise in coronavirus cases since April.
Boris Johnson drastically brought a halt to further unlocking measures on August 1, and imposed new restrictions on millions of people in northern England.
But that might not be enough. The Chief Medical Officer has said we may now be at the limit of easing lockdown. And with the risk of transmission greater in winter, and schools to reopen in a month, something's got to give.