Mark Zuckerberg Bob Chapek Disney Plus city Anaheim Disney Mark Zuckerberg Bob Chapek Disney Plus city Anaheim

Walt Disney CEO sketches out early plan for digital future

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Walt Disney Co DIS.N on Sunday sketched the contours of a plan for how the entertainment, theme parks and consumer products conglomerate will use technology to enhance storytelling for the next 100 years.

Speaking backstage at the company’s biennial D23 Expo fan convention with Reuters, Chief Executive Bob Chapek took great pains to avoid what he called the “M-word,” or metaverse, despite pushing the company in that direction last year. Read more: No more magic: Disney apologizes after employee interrupts marriage proposal Chapek described Disney’s vision for the metaverse as “next-generation storytelling.” He wants to use data gleaned from theme park visits and consumers’ streaming habits to deliver personalized entertainment experiences, including from the company’s Marvel and Lucasfilm studios. “Disney is absolutely a lifestyle,” he told Reuters on Sunday in an interview at the convention in Anaheim, Calif. “The question is, how is our next-gen storytelling leveraging what we know about a guest uniquely in this Disney lifestyle, then serving up unique experiences.” Entertainment and technology companies rushed to secure a position in the metaverse after Meta Platforms Inc META.O CEO Mark Zuckerberg announced the future of his company would be devoted to creating a robust, three-dimensional, persisitent environment where users’ digital avatars would work, hang out and pursue their hobbies.

Well ahead of Meta’s announcement, Chapek, who oversaw the parks division before taking over the top job in 2020, has spent years preparing how to extend the theme park experience to people who will never visit one of the company’s six theme parks globally.

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