Walmart’s "Be Your Own Model" feature allows customers to upload their own photos to better see how the clothing will look on them using algorithms and "intricate machine learning models," the company said. (Credit: Provided / Walmart) BENTONVILLE, Ark. - With rising prices on food and gas, customers have been cutting back on discretionary items like clothing.
Walmart is hoping to attract more customers to its apparel by taking its virtual fitting room technology to the next level. On Thursday, the nation’s largest retailer unveiled its new virtual try-on experience that allows online shoppers to "Be Your Own Model," bringing the fitting room to the home.
It allows customers to upload their own photos to better see how the clothing will look on them using algorithms and "intricate machine learning models," the company said.
The feature is currently available for Apple’s iOS users in the Walmart app and will be available on Android devices and the Walmart website "in the coming weeks," the Bentonville, Arkansas-based company said.It is the latest feature announced after Walmart’s acquisition of Zeekit, a virtual try-on platform it announced in 2021.