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U.K. royal family pumps billions into the economy. The queen’s death may change that

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The death of Queen Elizabeth II is sure to send shockwaves through the economies of both the United Kingdom and Canada as experts say the brand value of the British royal family is at risk with the loss of its longest-reigning monarch.

The queen’s death on Sept. 8 marked not only the loss of the U.K. and Canada’s constitutional head, but the figurehead and brand ambassador of the monarchy itself, according to Charles Scarlett-Smith, director of Brand Finance Canada. “When we’re thinking about Queen Elizabeth II’s brand, we really are being synonymous with the royal family and the monarchy,” he tells Global News. Read more: Death of Queen Elizabeth II pushes Bank of England to delay rate hike decision And that brand alone ranks among the most valuable in the world, according to a Brand Finance report assessing the monarchy’s capital value in 2017.

The British monarchy — its actual assets plus intangible impacts on the economy — was valued at £67.5 billion that year, or roughly CAD$112.4 billion in 2017 dollars.

For a rough value comparison, putting the royal family’s impact up to a similar list of major corporate brands prepared that same year by Brand Finance would rank the monarchy fourth in the world, behind just Google, Apple and Amazon.

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Queen’s death prompts calls to return ‘stolen’ diamonds in crown jewels
Queen Elizabeth II‘s death, calls are now being made for the monarchy to release several diamonds currently featured in the British crown jewels.The Kohinoor diamond, also known as Koh-i-noor or Koh-i-Nûr, the Great Star of Africa and the Second Star of Africa diamonds are often seen as symbols of imperialist history. Chinese delegation barred from Queen Elizabeth’s lying in state: report The 105-carat Kohinoor diamond is one of the largest cut diamonds in the world, and was originally mined in India thousands of years ago.The monetary value of the diamond is unclear, though it is startling in both size and sparkle.Despite the diamond’s complicated and mysterious history — and many owners who lay claim to it across India, Pakistan, Iran and Afghanistan — it now adorns a crown created for Queen Elizabeth The Queen Mother to wear during her coronation as queen consort in 1937.The diamond had previously been worn as a brooch by Queen Victoria and was also included in the crowns of Queen Alexandra and Queen Mary.The Kohinoor diamond is on display, still set in Queen Elizabeth The Queen Mother’s crown, at the Tower of London.There are reports that Camilla, the Queen Consort, will wear the crown at King Charles’ coronation, but that is yet to be seen.In 2016, the Indian Culture Ministry called for “all possible efforts” to return the Kohinoor diamond to India.