NEW YORK, NEW YORK - OCTOBER 13: General view during Toys"R"Us Grand Opening at Macy's Herald Square on October 13, 2022 in New York City. (Photo by Eugene Gologursky/Getty Images for Macy's, Inc.) Toys R Us has found second life as new in-store locations have opened in select Macy’s department stores across the country and celebrating with nine days of free events.
The toy store giant filed for bankruptcy in 2017 and closed all locations in 2018 as the brick-and-mortar locations suffered declining sales.
Macy’s had announced its partnership with WHP Global, the owner of the Toys R Us brand, in the summer of 2021.Macy’s started opening new Toys R Us locations in 451 stores ahead of the holiday season to capitalize on the most lucrative time of the year for retail, with a wide reopening on Oct.
15. New locations include the flagship Macy’s location in Herald Square, New York City. So far only Alaska, Arkansas, Iowa, Mississippi, Nebraska and Wyoming have no locations available. RETAIL SALES STAGNANT IN SEPTEMBER AS HIGH INFLATION EATS INTO SPENDINGThe deal remains virtually exclusive, with the flagship two-story location inside American Dream in East Rutherford, New Jersey.