Up to 500 Irish tourism businesses will pitch to buyers from 19 countries in the coming days as Ireland looks to reopening the country to international visitors in the aftermath of the Covid-19 pandemic.
Now in its 46th year, the event - known as Meitheal - is regarded as the most important annual event for the tourism industry and takes on renewed importance this year with the rollout of vaccines paving the way to a return to international tourism in the years ahead.
216 buyers from all parts of the world are expected to take part in the event over the coming days, which is said by Fáilte Ireland to be on a par with previous years. "Each of the buyers represent tens of thousands of possible customers and the opportunity to influence their