Duniya 2020The project was started by entrepreneurs Hemali Jain and Priyanka Khanna as an outreach initiative for those in need during the pandemic.
However, it turned into a fashion collaboration as stylist Sanjana Batra and Tanisha Rahimtoola Agarwal, founder of the multi-designer menswear store, Curato, came on board.
They roped in designers such as Anamika Khanna, Aneeth Arora, Payal Singhal and 25 others to contribute a T-shirt for both men and women from their respective labels.
These will be sold live on 29 July on Curato.The idea is to offer sustainable, eco-conscious designs. Hence, each custom-made shirt features recycled fabrics.