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The big Bollywood power shuffle: How covid helped OTT change film business

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₹500 crore, Disney had done the unthinkable. It convinced Hindi cinema’s biggest names including Kumar, Ajay Devgn and Alia Bhatt to part with theatrical box office and the ensuing clout of several thousand screens by selling their films to the platform.“Movies will always be the first birthright of the theatres.

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