General Declaration on the Protection of the Appellation of Origin Tequila, as put forth by Mexico’s Tequila Regulatory Council.
Tequila popularity has been steadily growing since 2002 and in 2021 alone, 26.9 million 9-liter cases of tequila were sold, according to the Distilled Spirits Council.
Compared to vodka, which still has the top spot in Americans’ hearts, tequila sales grew by 30.1% compared to vodka sales which only grew by 4.9% in 2021 alone. "As of 2021, agave-based spirits are the third largest spirits category in the US, behind vodka and whisky.
Agave spirits are set to continue on their growth path, fueled by a mix of drivers, including authenticity, product diversity and consumer engagement," according to IWSR which analyzes and tracks alcohol trends.