India covid-19 innovations mask India

Tata Salt's augmented reality ad urges people to join march against covid

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link and scan any horizontal floor in their house to see an AR version of Gandhi come alive, wearing a mask and delivering a 30-second message appealing to citizens to join him in a virtual march against covid-19.

Users can also take a picture wearing a mask with Gandhi and share it on their social media handles using the campaign hashtag to show their support and continue the virtual chain."Through an engaging and innovative technology intervention, we are encouraging citizens to follow his [the Mahatma's] footsteps and collectively fight the current world health crisis.

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