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Personalized window shopping, mini pop-up markets: how businesses are innovating amid COVID-19
coronavirus pandemic closed the doors of Kim Smiley’s business, she opened a window.Unable to have customers in her store due to COVID-19 restrictions in Toronto, the fashion activist is now offering personalized window shopping sessions instead — door open or closed, at the customer’s preference.Customers can book personalized appointments with Smiley or a stylist, and see her products either through the glass window at her storefront, or through the open main door. If it’s done behind glass, customers can be on the phone throughout the appointment, and Smiley will model pieces they’re interested in.