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Kellogg's launches rum-filled Eggo Nog Sippin' Cream just in time for the holiday season

FILE - Boxes of Eggo Waffles sit for sale at the Metropolitan Citymarket on Feb. 19, 2014, in the East Village neighborhood of New York City.

(Andrew Burton/Getty Images)Eggo has put a twist on one of the most popular drinks of the holiday season with its Eggo Nog Appalachian Sippin' Cream.The 40-proof was created in collaboration with Sugarlands Distilling Co. in Gatlinburg, Tennessee."We're very excited to partner with an iconic brand like Eggo to create this fun and festive version of our popular Appalachian Sippin' Cream," Greg Eidam, Sugarlands master distiller, said in a statement. EGGO WAFFLE SALES ARE DWINDLING DURING ‘STRANGER THINGS’ HIATUS"Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavors, making every sip reminiscent of a perfectly toasted Eggo waffle," Eidam continued. Joe Beauprez, marketing director for Eggo, touched on the reasoning behind the creation of the rum-based liqueur.FILE - A glass of egg nog for the New Year celebration.

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Kellogg's Rice Krispies gets 'spooky season' makeover with orange-colored cereal - fox29.com - France - county Orange
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Kellogg's Rice Krispies gets 'spooky season' makeover with orange-colored cereal
New Kellogg's® Rice Krispies® Shocking Orange Colored Cereal makes seasonal treat making fun, festive and easier than ever. (Credit: Kellogg’s Rice Krispies) Orange in autumn represents the color of pumpkins, fallen leaves … and now Rice Krispies.Kellogg’s new Rice Krispies Shocking Orange Colored Cereal is hitting the supermarket shelves this August, according to a press release.In the spirit of the spooky season, Kellogg's is encouraging consumers to make the most of the new orange-colored cereal by creating fun and unique fall-themed treats.WENDY'S NEW FRENCH TOAST STICKS AIM TO SWEETEN BACK-TO-SCHOOL SEASONSadie Garcia, director of brand marketing at Kellogg Company, said in a statement that the new product makes it "easier" for families to embrace the popular treat-making season of Halloween."We love seeing the scary-delicious treats families dream up with Kellogg's Rice Krispies Cereal for the Halloween season and beyond," she said in the same statement."Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg's Rice Krispies Cereal, plus, the festive color of the fall.""From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire."New Kellogg's® Rice Krispies® Shocking Orange Colored Cereal makes seasonal treat making fun, festive and easier than ever.
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