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Survey reveals what people would give up to improve their health

FILE - A person sits in a sauna in Greenville, Maine. (Credit: Getty Images) From cryotherapy to infrared saunas, more companies are offering proactive ways to "biohack" the body for improved health — and their customers are likely willing to slow down their social lives to pay for it. One of those companies, called Restore, enlisted the help of Wakefield Research to better understand this evolving category of care, which it refers to as "hyper wellness." It surveyed 2,000 U.S.

adults and found that more than a third (34%) already view these services as an essential part of their preventative wellness routine. With U.S. consumer prices rising, many said they would even give up things like coffee and entertainment expenses to afford it. Over half with a wellness routine said they would prioritize those expenses over shopping for non-necessities (67%).

They’d also give up attending social gatherings that require money (62%), buying coffee (58%), and ordering takeout or going to a restaurant (52%). Nearly a third (31%) said they would even cut binge-worthy streaming services or cable before cutting back on health and wellness expenses, according to the survey results, which were published this month. Consumers seek these hyper wellness services for improved physical health (71%), better sleep (64%), and keeping mentally sharp (61%), and many see it as a benefit down the line. Over three in five Americans (63%) said they believe investing in wellness activities can help them save on the long-term financial costs of the effects of aging and sickness.Want to live longer? Engaging with arts activities such as going to museums, art galleries and concerts may boost longevity, according to new research published in the journal BMJ

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