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Salvation Army falls short of Manitoba holiday fundraising goal
COVID-19 pandemic played a part in the campaign’s lower-than-usual numbers, as the kettles –normally set up in malls and liquor stores over the holidays — were mostly moved online and over the phone this year.As a result, the campaign made $189,527 — nothing to sneeze at, but a far cry from the hoped-for goal of $530,000.Maj. Jamie Rands of the organization’s Prairie Division told 680 CJOB the disappointing result isn’t going to slow the Salvation Army’s efforts to help those in need, especially as the pandemic is likely to create more Manitobans in need of assistance in 2021.