Susan Sarandon and Cynthia Erivo are just two of the high-profile ambassadors seeking to raise awareness of people's right to know the cost of medical services through the Power to the Patients campaign.
The campaign comes after the launch of a new rule in 2021 that mandates that hospitals provide clear and accessible pricing information online about the medical services and items they provide.
The rule is designed to allow patients and their families to understand the financial obligations of their medical decisions and compare prices.
However, critics argue that the measure could create confusion among consumers and imposes an additional burden on hospitals that are already taxed by the current COVID-19 pandemic.