FILE - A person sits in a sauna in Greenville, Maine. (Credit: Getty Images) From cryotherapy to infrared saunas, more companies are offering proactive ways to "biohack" the body for improved health — and their customers are likely willing to slow down their social lives to pay for it.
One of those companies, called Restore, enlisted the help of Wakefield Research to better understand this evolving category of care, which it refers to as "hyper wellness." It surveyed 2,000 U.S.
adults and found that more than a third (34%) already view these services as an essential part of their preventative wellness routine.
With U.S. consumer prices rising, many said they would even give up things like coffee and entertainment expenses to afford it.