According to USAToday, ad inventory was sold out last year with some companies paying $6.5 million to run a commercial during the big game.But companies aren’t waiting for Sunday to release their ads.
Some are rolling them out right now.Scarlett Johansson and Colin Jost once made comedy skits together on "Saturday Night Live," but now the married couple will reunite onscreen to dodge a mind-reading Alexa device in a new Super Bowl commercial.
Johansson and Jost put their normal game-day routine at home into action with the help of the Amazon device — a virtual personal assistant that plays music, tells the weather, delivers news and sports.
In the ad, the couple is initially in awe of Alexa’s functionalities, but then imagines a world where Alexa reads their thoughts on a daily basis.Former California governor and actor Arnold Schwarzenegger plays Zeus for BMW’s teaser.