DAYTONA BEACH, Fla. – The stands at the Daytona International Speedway will look a little different this week with 30,000 people in attendance instead of the usual 110,000.
Even so, officials think this will be the largest in-person sporting event since the start of the pandemic. Small businesses in the area are hoping to cash in on that.
Hotel rooms usually sell out quickly during race week, giving a huge boost to local mom and pop resorts, like Perry’s Ocean Edge. “The 500 week is usually the best portion of February and carries people through from the dull of November, December and January,” said Bob Davis, CEO of the Volusia County Lodging and Hospitality Association. [TRENDING: Your funniest Valentine’s Day stories | Big snake: