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Starbucks to spend nearly half a billion dollars to revamp image, make stores more efficient

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LOS ANGELES - Starbucks – ringing up record sales but struggling with low employee morale – plans to spend $450 million next year to make its North American stores more efficient and less complex.The company also said it plans to open 2,000 net new stores in the U.S.

by 2025, with an emphasis on meeting the growing demand for new types of service, including drive-thru, mobile ordering and delivery.

Drive-thru now makes up 50% of U.S. sales, for example, while delivery demand has grown by 24% so far this year.Customizable cold drinks – which now make up as many as 75% of Starbucks' U.S.

beverage orders – are also taxing employees in kitchens designed for simpler hot drinks. Starbucks debuted a new work station that requires less movement and can cut 50 seconds off the process of making a blended iced mocha.

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