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Star Health partners with MeitY to reach rural markets

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Star Health and Allied Insurance Co. Ltd. and Common Services Centres (CSC), under the Ministry of Electronics and Information Technology, have partnered to provide over 5 lakh CSCs access to a select range of Star Health insurance products.

These products have been designed to meet the needs of rural customers across the tier-II, tier-III cities, and rural markets pan India, according to a Star Health press release.

The CSCs will provide a host of special features to rural customers including a large bouquet of e-services through a single-delivery platform, localised help-desk support, and sustainability for village level entrepreneurs (VLEs) through a maximum commission sharing model of operation.

Anand Roy, Managing Director at Star Health and Allied Insurance Co. Ltd., said “This tie-up with CSC is a huge step towards our endeavour of providing easy access and more choice of health insurance products that meet specific needs of the people in rural India.

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