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Sportbooks say pre-Super Bowl push for new customers scored

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ATLANTIC CITY, N.J. – Scuba divers or astronauts on the International Space Station may be the only humans who avoided a barrage of advertisements over the last two weeks enticing them to bet on the Super Bowl.

But the expensive, ubiquitous come-ons succeeded in driving new customers to many of the nation’s largest sportsbooks, boding well for the fast-growing legal sports betting industry in the U.S.

The gambling companies won't reveal exactly how many new customers they gained in the run-up to Sunday's Super Bowl, saying that is closely held proprietary information.

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