NEW DELHI : With restrictions and safety concerns around shooting of ad films, advertising agencies are rethinking the way to tell brand stories.
The ad shoots are being supervised through Zoom calls and ad directors prefer tighter shots, ditching any kind of grandeur in the filming process or locations.Vivo's recent Onam campaign, for instance, is created through self-shot footage by the Malayalee community across five countries including US, Canada, Australia, Dubai and India (Mumbai and Kochi).
The individual shots have been edited together to create a film. The ad has been created by advertising agency Bang In The Middle.The ad industry has found a way around travel and shooting restrictions, said Naresh Gupta, co-founder and chief.