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Small Business Saturday more critical this holiday season amid coronavirus pandemic

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SCOTTSDALE, ARIZ. – Sandwiched between Black Friday and Cyber Monday is Small Business Saturday, a national initiative to shop local and break away from large box stores.

However, this year shoppers will notice a few changes because of COVID-19. For many independent shops, like Zoolikins Children’s Boutique in Scottsdale, Ariz., Small Business Saturday is typically their busiest day of the year. “We’ve done it every year and this year we’re offering 20% off your entire purchase,” said Britney Matz, marketing and events coordinator at Zoolikins.

Zoolikins children's boutique in Scottsdale, Ariz., is busy preparing for Small Business Saturday and holiday traffic (Stephanie Bennett/Fox News).

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