NEW DELHI: SBI General Insurance has launched a new health insurance vertical, through which the company plans to focus on new innovative health products, in-house claim settlement process, among others, to boost customer experience.
According to a press statement, the company aims to leverage the expansive footprint and network of its parent company State Bank of India to further entrench health insurance penetration in tier 3 and 4 markets across India, thereby offering affordable and comprehensive health insurance products.
Ashwini Kumar Tewari, managing director (International Banking, Technology and Subsidiaries), State Bank of India, said, “The industry has witnessed a significant rise in the demand for health insurance, especially in the wake of the pandemic…The core objective behind this new step is to make health care available across the length and breadth of the country at an affordable cost.
It is of utmost important to increase the penetration of health care in tier 3 & 4, which will be enabled through SBI’s distribution strength.